The 14 Best Sports Betting Affiliate Programs in 2024

Given the popularity of sports betting, doing affiliate marketing for sportsbooks can be an excellent way to potentially generate a stable passive income. Explore our detailed guide to the best online sports betting affiliate programs and the great 🎃potential they offer for high earnings.

Top Sports Betting Affiliates Reviewed

Parimatch (Affiliates.parimatch)

Parimatch is a brilliant choice for affiliates, e♒specially novices. They’ve got several⛎ ways to ease you into this new venture, including a list of tips, an extensive FAQ guide, and a dedicated affiliate team available for any questions you might have.

The bookie's rates are competitive at 30%, and their payment minimums are particularly low for e-wallets. As partners of b🍃oth Chelsea and Leicester, they offer one of the best football affiliate programs𒆙.

Moreover, they’re renowned for the more niche combat sports betting, and also boast one of the best betting apps in the UK.

bet365 (bet365partners)

Possibly ꧑the largest betting brand in the world, bet365 are considered among the best affiliate programs UK has to offer, and they can back it up with a handful of awards, too. If you’re looking for reasons to add bet365, we've listed a few below:

The constant commissio🥃n rate of 30% is favourable, and the slightly higher £200 payment threshold is a fair trade-off.

BetVictor (betvictoraffiliates)

Another top bookie with an impeccable affiliate program, BetVictor is an all-round solid bookmaker. The 30% commis♈sion is a great start, and with lifetime deals and low payment thresholds, this bookie offers excellent value.

Of course, signing up with the brand is free, and their affinity for football and horse racing allows you to make tailored affiliate offers. They also feature some of the best betting promotions and offers with big free bet bundles. Moreover, since 🃏BetVictor is such a massive UK brand, it can provide some added credibility to your site.

The Pools (thepools.com/affiliates)

The Pools are a unique bookmaker, which is already a good reason to add them to your affiliate arsenal. Their catalogue includes sports, casino, bi🌜ngo, pool betting, lotto, and footie5 — a fantastic range that offers outlets into many marketing avenues.

Their commi🐟ssion is structured using a tiered approach based on FTDs (First Time Deposits) as follows:

This is excellent for 🍬affiliates with a large following; and while 20% may seem low, it’s still quit🍌e decent relative to other bookies that implement a tier system.

Spreadex (spreadex.com/affiliates)

Spread betting is an interesting take on betting, and is a niche worth investing in as far as sportsbook affiliate programs go. In addition, they offer a trading platform and fixed odds.

The affiliate side of Spreadex is enticing with several options for commission deals, and an excellent stats page where you can view all your relevant stats. Spreadex even creates cont💛ent which affiliates can share o♌n their respective sites.

The main issue is that youꦗ�� must set up an account before learning any of this information.

Kwiff (partners.kwiff)

The supercharged bookmaker has a fantastic affiliate program. The first green flag is their amazing 50% commission rate if you can get𝐆 over 100 new monthly users. The rates are also slightly different for international users:

Besides this, they also provide easy access to stat reports, mark𓄧eting material, and a dedicated support team. The biggest drawback is that deals for new customers on💫ly last two years, meaning you won’t gain any commission from that customer thereafter.

LeoVegas (leovegasaffiliates)

An affiliate account with LeoVegas will let you market a total of nine brands, including Le🧔oVegas, BetMGM, BetUK, Royal Panda, Expekt, Pink Casino, 21.co.uk,♉ GoGoCasino and Slot Boss.

Earning commission from LeoVegas can be pretty lucrative as it’s based on revenue rather than the number of new customers. This means that if a punter is a high-roll✱er, yꦆou could reach higher commission levels thanks to them alone.

Quinnbet (quinnbetaffiliates)

Quinnbet is an excellent bookmaker for beginner affiliates. First, the site is superbly organised and user-friendly — albeit a little wordy. Besides that, Quinnbet continues to stand out as a g🅺reat option for marketers, boasting attractive rates and lifetime deals. The rates are calculated by net revenue, as shown in the table below.

The only slight hindrance is the £500 payment threshold, which is on the high side.

10bet (affiliates.10bet)

10bet is an excellent choice for first-time affiliates, mainly due to its sleek and user-friendly nature and a dedicat♚ed aff𝕴iliate manager, who will help you with anything.

This bookie also prides itself on creating a tailor-made approach to commissions. In addition to the fairly sta𓃲ndard (if not slightly low) revenue share, they also provide options for cost-per-actions, h🐭ybrids, flat fees, and even sub-affiliation.

The main takeaway from 10bet is that it’s best for newcomers to affiliate marketing as a way to understand the inner workings of affiliation. The biggest flaw is the £500 minimum payment threshold, which is relatively high.

Betway (betwaypartners)

Betway is a worldwide giant in sports betting, and adding them to your list of betting affiliate programs could be a no-brainer. Firstly, their commission rate is favourable, with a minimum of 25% for at least one new customer and up to 40% for over 100 new members. If this style of payment i💦sn’t your thing, Betway offers other options, includ𓃲ing hybrids.

 Betway is licensed in 17 𒁃countries and available in over 140 countries, making it perfect for affiliates who receive a lot of worldwide traffic.

BoyleSports (affiliates.boylesports)

Few UK gambling affiliate programs can be complete without this classic English bookmaker. Their favourable rates are already enough to justify joining BoyleSports; and as a bookie, they’re specialists in racing events, which could be a great niche.

BoyleSports doesn’t limit you to revenue share deals; you can also opt for cost-per-actions. If you need any support, the FAQ section and an affi꧃liate manager could be all you need.

Matchbook (matchbook.com/partners)

Having different types of bookies is a great way of diversifying your revenue. You’re in luck; Matchbook boasts a betting exchange and a casino with lucrative commission options.

However, the commission ꦡstruꩵcture is a bit complicated. You'll receive a 30% rev share for the first six months; and from then on, you’ll get the following rates:

As you can see, Matchbook offers one of the best gambling affiliation options. It also has competitive welcome offers for portals and bespoke banners tailored to your needs.

TalkSPORT BET (talksportbet/affiliates)

TalkSPORT BET is another BVGroup bookmaker that offers a similar product to BetVictor and Parimatch — two of BVGroup’s other operators. The commission rate is sound, and the payment threshold is significant for punters who use e-wallets.

 TalkSPORT is a well-established💝 radio and news outlet. It can be used to market to different typ🉐es of customers, further expanding your product reach.

Other than that, 💯TalkSPORT BET has a dedicated affiliate manager, an extensive FAQ section, and well-defined guidelines, making the technical aspects easier for you.

Smarkets (Smarkets Betting Affiliates)

Another unique betting exchange, Smarkets, is a relatively new bookmaker making waves in꧑ the scene. Their affiliate program is quite good, and while 25% may seem lower than some others, punters' high potential losses could be lucrative.

The £50 minimum payment is low, and their benefits include a top-of-the-range app, an excellent support team, and branded assets tꦉhat you can use.

The biggest drawback is that Smarkets reserves the right to terminate y♕our c🌱ontract if you haven’t added at least 18 new customers over three months.

William Hill (affiliates.williamhill)

William Hill is a historic bookie, and their betting affiliate programs are well worth using. Firstly♏, the main thing to point out is their commission:

They still offer tailor-made deals, including CPAs and hybrids.

William Hill’s wide range of products means you can market them in many different areas, strengthening your revenue streams. If you need assistance, the affiliate manager and detaile༺d FAQ section should be more than enough to see you through just about a﷽nything.

How Do Sports Betting Affiliate Programs Work?

Affiliate programs revolve around businesses giving individuals a commission for every new customer they bring to them. All the best UK bookies offer s⛦ome kind of sports betting affiliate scheme, and here’s how it works.

The individual, as a🔯n affiliate, promotes a company’s services with an aim to get more customers signing up with bookmakers. The affiliate will be given go-to links, which track how many people went from the affiliate site to the bookie’s. These links are wh🌊at an affiliate will be promoting.

As more customers join thanks to your links, you’ll receive a commission based on that, plus several agreed-upon factors. For example, you may be awa🧜rded a better commission depending on their betting activity, whether they play a specific game, bet on an event, or other factors.

Some betting affiliates offer lifetime deals on revenue sha𝄹res, but there are also a 🌌few ways for deals to be called off. You might be subjected to lower rates or contract terminations if you don't generate new customers, for instance. This might also happen if you don’t follow the .

Commission Structure

The whole point of affiliate marketing is to make revenue from new customers, so it’s essential to know how that will work. In general, affiliates will gain between 20% and 50% of revenue as commission, but there are a few forms of commission that may di💟ffer from bookie to bookie.

Revenue-Share Model

This is possibly the most common commission form and is o൲ften a long-term deal. For each new customer an affiliate manages to register, they will get a percentage of that person’s revenue. Some companies may put a timeframe on th🥂is; for example, 50% commission for players' revenue in the first six months, or it may last a lifetime.

This is an excellent option, but it can be a do♔ub🌺le-edged sword. If a customer doesn’t make any bets or wins a lot of money, you won’t be entitled to any commission and might even need to pay the bookie.

Cost Per Action

Cost-per-action, or CPAs, are an even simpler form of revenue. For every new customer, you will be given a fixed sum. Bookmꦏakers often offer between £50 and £250 for each new si💫gn-up.

The main benefit is that you’re guaranteed to earn money regardless of what a player does afterwards. Sadly, this also means that if a high-roller joins from your site, 𒅌you’ll lose a lot of possible revenue.

Hybrid

Hybrid deals combine both aspects of commission earning into one. This will often be an initial fixed fee for sign-ups and deposits, plus a percentage share of their revenue.

🧸This model adds a safety net to the individual offers, as you’ll be guaranteed some revenue while still possibly benefiting from high-rollers. Of course, your percentages and new sign-up fee may be slightly lower because of it.

Cookie Lifespan

The cookie lifespan refers to that crucial time between a p𝓀erson clicking y🌌our link and signing up or making a deposit. Sometimes, a customer might click on the link one day and create an account on another day.

If this happens, the cookie lifespan ensures you’ll still get his commission. The average number of days that cookies last for betting affiliate programs is 30 days. In any case, the longer the lifespan, the better for the affil💛iate.

Negative Carryover

Negative carryover means that if a customer leads to a negative commission, you won’t be charged monꦺthly, but it will be carried over to the next month.

In many cases, the balance of consumers will eventually come good in the long run, but there are cases where a punter will continue to win bets, and you🤪’ll be forced to pay a large, accumulated sum. If this happens, your overall revenue will take a massive hit, even if your customers earn you a commission.

Lifetime Deals

This could be a gold mine for iGaming affiliates since these commission deals last a lifetime. Namely, if a customer joins a bookie from your link in the year 2000, you’ll be getting a commission for it until the customer stops betting.

This is brilliant as you can see steady revenue for a much longer time — if the bettor loses, of course. The risk is obvious: punters who consistently win could see you lose a lot of money. When looking long-term, you’re more likely to see increased revenue rather than more signi🐓ficant losses.

How To Choose the Best Sports Betting Affiliate Programs

Filtering out the best affiliate program for you could be a daunting task. If you keep these main points in mind when making bookmaker reviews, you’ll be on the right track.

Commission Deals

The bread and butter of any gambling affiliate program, profitable commission deals are crucial to being a success. As we covered earlier, there are several possible deals which you could benefit from. While the right deal for you depends greatly on what your aims are, here are some thin💦gs to reme♔mber.

Affiliate Management Systems

Many bookies provide affiliates with some form of management system 𝐆aimed at helping you reach your full potential. There are a few main ways that operators do so:

• Stats and marketing material: Bookmakers may provide affiliates with a dedicated page to view their earnings, customers, and other stats. They may even provide marketing material to use on your site♑.

• Affiliate managers: A specific person who🐽m you can contact for any questions or issues that might arise. This is an excellent form of communication between affiliates and operators.

• Customer service: Bookies might of꧃fer general customer service for affiliates, which can be handy in ♊a pinch.

Brand Coverage

Starting out, you'll want to deal with several boo💝kies to increase your revenue streams. Some sports bett♓ing affiliate programs, such as LeoVegas, offer several brands under one deal.

The main bene🧸fit is that you’ll instantly get many more operators to add to your arsenal, all on equal terms. That’s the imp🔯ortant bit: make sure you have a good deal with these brands, as they’ll affect multiple bookies.

Payout Terms

Possibly the most important thing is that you’ll need to know how and when you’ll be paid as an affiliate. Every bookmaker is different, and many offer a minimum payment l🌼imit that varies depending oౠn the customers’ payment methods. You might also be paid once every month, quarter, or any other time frame you’ve agreed upon.

Finally, you’ll want to make sure that you are being paid using the right payment method, as some bookies re🃏strict what’s available.

Customer Service

When dealing with money, you want peace of mind. The best bookmakers will offer this for affiliates as well as punters. Having efficient customer service is a must if you want any ൲issues to be resolved quickly.

It would also make sense to have different channels of communication so you won’t ever be left waiting. Some bookies will have their own set of ☂affiliate-specific customer service agents.

Affiliate Betting Programs Compared

ThePuntersPage Final Say

With so much going on, from finding the best deals and being able to compare bookies with one another, sports bettꩲing affiliate programs may seem overwhelming. Throughout this article, we’ve done the heavy lifting to give you 🧜a clear picture of every bookie’s offer and enable you to pick the one(s) that suit you best.