Betting is a popular pastime with the Italians, whose attitude towards gambling shifting dramatically after the government lega❀lised and regulated bookmakers and betting exchanges in 2006. We have researched and tested the top Italy betting sites to bring you the best sports betting and casino options out there. Read on!
- 1 Best Bookmakers We Recommend for Betting in Italy
- 2 Reviewing Our Favourite Sports Betting Sites in𓂃 Italy
- 3 Online Betting in Italy Explained
- 4 Popular Sports for Betting in Italy
- 5 Is Online Betting Legal in Italy?
- 6 Choosing a Good Online Italian Bookmaker
- 7 Popular Payment Methods for Italian Bettors
- 8 Live Betting in Italy
- 9 How To Bet Online in Italy
- 10 Best Betting Promotions in Italy
- 11 Other Country Betting Guides — Click Each F♕lag To Learn More
- 12 ThePuntersPage Final Say
- 13 Italy Betting Resources
- 14 FAQs
Best Bookmakers We Recommend for Betting in Italy
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1
Up to €300 on First Deposit (Sport) + €300 for 𒁃Casino + €15 18+ The promotion is valid only for new customers registered with promotional code BB_SPORT who make their first deposit within 30 days from the registration date. 15 euros composed as follows: 5 euros FREE + 5 euros Casino BLUE + 5€ in free spin Slot PINK. The 5 Euro FREE non-withdrawable bonus which can be used for sports betting. The payable GOLD Bonus is equal to 100% of the first deposit up to 100 euros if the amount of your first deposit is up to 100 euros. The GOLD bonus will be credited only to new customers who have played the entire amount of their first multiple deposit with at least 3 events each at odds equal to or greater than 1.50, with the exclusion of system bets, within 30 days from the date of the first deposit. Full T&Cs apply. Bet Responsibly. #ad |
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100% Bonus up to €100
Payment methods:
    
18+ Open an account and make a qualifying deposit of at least €5 to get a bonus of the same amount, up to a maximum of €100. Claim your deposit bonus by going to the ‘Customer' section from the Services menu, then clicking on ‘Offers', ‘Available offers' and ‘Request'. To unlock your deposit bonus, you have to wager the deposit amount once on any sports of your choice. Full T&Cs apply. Bet Responsibly. #ad |
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50% Bonus up to €200
Payment methods:
   
18+ Register an account with LeoVegas, select the Sports welcome offer and enter your details. After logging in, go to the My Offers page and click on the ‘Deposit' button. Deposit at least €10. Bet the deposited amount (up to €400) at least 8 times, using real money, on sporting events with a minimum odd of 1.80. Select the option in your coupons to get the 50% bonus up to €200. Full T&Cs apply. Bet Responsibly. #ad |
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€5 Aviat🍌or + €10 on deposit + bonus up🥃 to €550 + 30 free spins
Payment methods:
€5 Aviator + €10 on deposit + b𝕴onus ❀up to €550 + 30 free spins
Payment methods:
18+ All winning multiple bets with at least 3 selections will be rewarded with incredible bonuses never seen before, which grow dramatically up to 30 selections | As your selections increase, your profits multiply, reaching even 300 % more in real money with 30 selections | Full T&Cs apply. Bet Responsibly. #ad |
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5
€25 on deposit + €500 fun bonu✨s + Bonus up to €1,000 18+ €5 on your First Deposit – Valid only for new customers. Bet €10 or more on sports bets on your first deposit and get €5 within 7 days from registration. 50% Bonus up to €300 – Valid only for new customers. Get a 50% bonus from multiple sports bets made within 7 days of registration. Bonus corresponds to 50% of the amount of the first deposit and does not exceed €300. Full T&Cs apply. Bet Responsibly. #ad |
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Welcome Bonus up to €365 18+ New UK players only | Upon registration, you will receive a welcome bonus equal to 50% of your first deposit, up to €165. The minimum deposit to qualify for the bonus is €10. Two possible extra bonuses of 40% up to €100 on subsequent qualifying deposits complete this welcome offer. Full T&Cs apply. Bet Responsibly. #ad |
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7
50% 1st Deposit Bonus up to €10 18+ Deposit at least €20 using the promo code STANLEY50. You will receive 25% immediately, up to a maximum of €5. Subsequently, you will receive a €1 Bonus for every €4 wagered on a single or multiple, at a minimum odd of 1.90 per event. These bets must be placed within 30 days of the deposit date. The Bonus received (maximum €10) can be used for bets on Pre-Match and Live sporting events. Full T&Cs apply. Bet Responsibly. #ad |
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Welcome Bonus up to €755 18+ Register on GoldBet.it and get 100% of your first deposit up to €500 in Bonus Sport + a Virtual Bonus of €5 + €250 in PlayBonus Slots. In addition to the Sport Welcome Bonus, if your first deposit is at least €20, you will also receive an additional €5 Virtual Bonus. The Virtual Bonus will be paid automatically upon your first deposit and can only be spent on Virtual Bets. Furthermore, if your first deposit is at least €20, you will receive €250 in PlayBonus Slots to be used on all the games in the “Play Bonus 501” section. Full T&Cs apply. Bet Responsibly. #ad |
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Deposit €100 and Play with €150
Payment methods:
18+ Register on NetBet Sport and make your first deposit using the code SPORT. Play through your qualifying deposit once on any sports bet with final odds of no less than 2.00, minimum odds per selection of no less than 1.25. Get your Fun Bonus (x3) on your first deposit and get 20 Free Spins a day for 10 days on the most popular slots. Full T&Cs apply. Bet Responsibly. #ad |
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Up to €300 on your First Deposit 18+ Register and make your first deposit. Select “BONUS 1a RICARICA SCOMMESSE FINO A 300€ REAL” to activate the welcome offer and receive a 100% Fun Bonus up to €100, which, when unlocked, can reach up to a REAL BONUS of €300. For the Fun Bonus to be activated, you need to deposit on single or multiple bets (excl. system bets) with a minimum multiplier of 1.50. The amount will be credited to you within 48 hours of receipt of the deposit. Full T&Cs apply. Bet Responsibly. #ad |
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Reviewing Our Favourite Sports Betting Sites in Italy
The best betting sites Italy has to offer will provide you with a wide selection of sports, both mainstream and niche. We have singled out our top ꦡfive easy-to-navigate operators for betting in Italy for when you fancy a flutter.
So, why do we consider these among the best Italian bookies for sports bettin𓆉g? And how will their features enhance your experience? Let's take a look.
1. Snai — Unbeatable for Horse Racing
Snai — which owns major race tracks in Italy — originatཧed from horse racing agencies, so it comes as no surprise that it excels in horse race betting. The sportsbook even offers a dedicated horse racing ꧟app with livestreaming.
This Italian operator features an incredible choice of sports markets, all with highly compet𓆉itive odds and combo bets. In addition, it provides in-play betting and a relentless amount of livestreaming. The live betting option also includes more mainstream sports such as basketball, football, and tennis.
- Generous welcome bonus
- Highly competitive odds
- Vast array of sports markets
- Could do with more bonus offers
- Main site and app are a bit overwhelming
2. bet365 — Non-Stop Bonuses & Promos
Arguably, no other bookmaker is as devoted to sports betting than bet365, and Italian punters are spoiled for choice by their dominant football offerings. In-depth markets and innovative in-play betting for football and other൩ sports offer bettors a plethora of options to have a wager on.
Exceptional bonuses and promotions for existing customers and new players are a fantastic feature from betꦿ365. The operator provides its trademark generous odds to the Italian market,𓃲 on top of substantial pre-game and in-play betting markets.
- Excellent live betting options
- Good for Bet Builders
- Wide range of sports betting markets
- Lacks cryptocurrency transactions
- Slow registration approval
3. LeoVegas — Outstanding Odds
LeoVegas, which strongly veers towards football, horse racing, rugby, an𝓰d tennis, offers numerous sports markets, each boasted b🍸y some superb odds.
The award-winning bookie is o🎃n the ball for football, perfectly aligning with Italy's deep-rooted passion and rich history ✱in the sport. LeoVegas also provides pre-game and in-play betting markets for live football matches that are broadcasted live on TV.
- Considerable choice of deposit and withdrawal methods
- No wagering requirements for a plethora of existing punter offers
- Wide range of sports betting markets and casino games
- Limited sports livestreaming
- Lacks customised stats section for sports betting
4. bwin — Year-Round Generous Odds
Synonymous with sports sponsorship across Europe, bwin always offers a rich range of mainstream and niche sports betting. With highly competitive odds up for grabs, on top of numerous pre-match and in-play markets, this platform provides great coverag🏅e of Italy's most popular sports: football and tennis.
Bet Builder and Cash-Out are two ot🃏her features of this heavyweight sportsbook, which has legions of loyal players who🎃 know a good thing when they discover it.
- Emphasis is on sports betting
- Generous betting odds for Italian football
- Offers rapid withdrawals
- Separate casino and sports apps
- Low maximum deposit limit
5. Eurobet — Wide Range of Sports Markets
As a leading and respected sportsbook, Eurobet is fully focused on sports betting, offering excellent markets for basketball, cycling, football, golf, hꦬorse racing, rugby, and tennis.
As with any Italian bookie, football is a top priority as it represents the main market for wag𝔉ers. This betting platform enhances the experience with a special weekly bonus for Serie A matches, along with Cash-Out, In-Play betting, and Livestreaming features.
- No deposit limits
- Solid selection of sports markets
- Strong customer service support
- Registration available only to holders of Italian fiscal code card
- Only Italian live chat
Online Betting in Italy Explained
Italy has always been innovative and forward thinking when it comes to online gambling. The nation became one of the inaugural EU member states to introduce remote betting in 2006 — a move that has since benefited both bettors and government revenue through gambling taxes.
Betting in Italy is big business, with online operators only needing to be incorporated in any EEA state, rather than being established in Italy itself. Remote gaming certification in Italy involves obtaining a licence from the state regulatory body of Amministrazione Autonoma dei Monopoli di Stato (AAMS).
The country, which is strict in tackling illegal gambling activities, had the Italian Board of Ministry — Agenzia delle Dogane e dei Monopoli (ADM) — approve a major reform of the rules on online gambling in Italy. This includes a te💞nder for the award of 50 new online gaming licences to be delivered before the end of 2024. The price for each nine-year licence will be 🎃€7million (£6m).
Popular Sports for Betting in Italy
This football-obsessed country has been crowned World Cup winners four times. The national side, the Azzurri, has been in the doldrums since winning the Euro 2020 tournament at Wembley Stadium. The English Premier League (the most popular top-flight domestic competition in the world) alongside Italian Serie A are where most wagers are placed across Italy.
The Campania region, which boasts Naples as the regional capital, attracts the highest total staked on football betting, according to . The site reported that, in 2022, the amount wagered in Italy on football was around four times higher than tennis bets.
Betting across Italy dropped sharply during the pandemic, but has bounced back with aplomb. Thanks to the recent success of tennis stars Jannik Sinner, Lorenzo Musetti, and Jasmine Paolini,☂ the sport lies second to football in terms of betting figures.
Basketball is the third most popular sport to bet on in the country, with the nation twice winning Olympic silver. Athletics, cycling, motor sports, volleyball, and winter sports are each a celebrated gem of the Italian sports arena, all proving to be a popular bet in Italy among online sportsbooks.
Calcio Betting
With football (or calcio in Italian) the undisputed number one sport to watch and have a flutter on, betting sites in Italy cater for the demand with an incredibly high amount of games and tournaments. Betting strategies tend to go beyond outrights, incorporating wagers on combos and the numerous markets available. The big money bets will undoubtedly be on the highly anticipated Derby d’Italia matches betwee꧅n Inter Milan and Juventus, which will be tackled in Milan (October) and Turin (February 2025).
The 2024/25 Serie A season will kick off in August with a handful of new head coaches at such top teams as AC Milan (Paulo Fonseca), Juventus (Thiago Motta), and Napoli (Antonio Conte). Inter Milan were formidable last term, and are expected to successfully defend their league title — the Scudetto. AS Roma and Atalanta could also be in the mix, while newly promoted clubs Como, Parma, and Venezia may well spring some surprise results on their return🗹 to the Italian top tier.
Due to their conservative style of playing, you sh🌠ould always consider that Serie A produces fewer goals per game than most of top-flight European leagues.
There will also be five Italian sides competing to have a shot at glory in the UEFA Champions League. This competition attracts plenty of punters from all around the globe, but especially from Italy, as the nati⭕on has a rich history in the Champio��ns League.
Is Online Betting Legal in Italy?
Gambling is legal in the country, but since the 2019 advertising ban across Italy, the betting market has at times been rife with illegal online casinos. The so-called “Dignity Decree” prohibited all advertising for gambling companies, which included sports shirts and stadium sponsorship.
Italy went from 1,500 betting offices for sports to an immediate and significant growth in 2006, following legalisation of real-money skill games and betting exchanges. The nation became the very first EU member state to legalise, license, and regulate online gambling, referred to as the “Budget Law 2006”. This was the same year of the Calciopoli scandal, when match-fixing across Serie A rocked Italy and 𝄹resulted in Juventus being relegated to Serie B.
The government legalised online gambling (casinos, poker and sports betting) in 2011, allowing foreign online gambling operators to provide services across Italy.
The Italian government has recently approved the reform of online gambling and betting laws in Italy, which makes obtaining a licence before the eဣnd of 2024 more expensive for online sportsbooks. As a result, there could be ꧑a reduced number of bookmakers for Italian bettors — maybe a maximum of 40 operators that would generate revenues of about €240 million.
Laws for Online Betting in Italy
Punters in Italy benefit from the absence of a gambling tax and the fact that the gambling law permits bets with a minimum of €1. Yet, for serious bettors, legislation states that fixed odds bet winnings, except for horse racing, are capped at €50,000. The minimum age in Italy for any type of betting or gambling including odds, land-based casinos, lotteries, online casinos, gaming arcades, and bingo, is 18 years.
Tax laws applied by the Italian authorities to gambling operators are well regulated, with the tax on online betting revenue at 24% (higher than ꦡthe retail betting revenue of 20%) and 4.5% of the gross gaming revenue for sports online b🍌etting.
Responsible gambling practices are part and parce𝄹l of the sports betting industry in Italy. Betting operators are legally required to promote responsible gambling initiative꧒s, which include awareness campaigns and self-exclusion schemes to help problematic gamblers.
Choosing a Good Online Italian Bookmaker
There are ๊some important factors to consider when choosing🎃 a suitable betting site in Italy to sign up for:
Ensure a secure betting experience in Italy by only using sportsbooks licensed and regulated by the Amministrazione Autonoma dei Monopoli di Stato.
It is easy enough to switch from Italian language to English using the menu preference. So, there is never going to be a language barrier with leading Italy betting sites for those who are not proficient in 🐲Italian.
It is advisable to research the betting sites beforehand for the best fit that offers you a dynamic betting experience. The b♈est betting sites in Italy will offer some attractive options such as cash-out, free bets, livestreaming, promotions, and welcome bonuses.
Italian betting sites accept payments in eu🅰ros. However, you may want to pick an operator that offers the British pound if you don’t wish to lose money through exchange rate fees.
When picking a suitable online bookmaker for your requirements, you should undertake some research for the sportsbooks which offer the best odds on the markets that interest you. Your profit margin is always going to be tied to how competitive your odds are, and in Ital🦋y, football markets tend to be aggressively priced.
Popular Payment Methods for Italian Bettors
The euro, being the national currency in Italy, is the most widely accepted medium of exchange across local betting sites. As deposits or withdrawals are free of tax and generally without fees, it means that there are no extra charges on your winnings.
Italian punters use Bitcoin and crypto-friendly bookies for secure private online gambling to deposit fund🅷s, bet, and withdraw winnings. Not all Italian sportsbooks allow you to bet with digital coins, although using cryptocurrency is expanding in the country. However, always read the terms and conditions about this form of transaction before using these payment methods.
Live Betting in Italy
Lightning-fast live betting is widesprea🌠d across betting sites in Italy, with top sites such as Eurobet and Snai having em🍒bedded this feature in its online gambling services.
Basketball, football, and tennis are the leading sports for in-play betting with Italian bookies. In-play betting during a sports event saves you the time and effort of pre-match research, as most Italian bookmakers provide constantly updated, in-depth stats. The odds will be data driven for live betting, so you can benefit from your sports knowledge and the latest action to achieve favourable odds for a wager.
Best Operators for Live Betting in Italy: Eurobet and Snai
Livestreaming
Leading online betting sites in Italy — such as Eurobet, Marathonbet, and Snai — provide superb sports livestreaming services for top competitions and events. These include the domestic leagues of Serie A and Serie B, as well a🔯s other leading European football leagues from England, Germany, and Poland.
Football is the most prominent sport for livestreaming in Italy, followed by real-time events f♎or basketball, tennis, and volleyball. The nation’s top-flight football league is very popular with punters from across the globe. Due to broadcasting rights, some events available for livestreaming in Italy may not be available for UK-based punters.
Tennis matches can last from around 40 minutes to hours, which allows punters to use in-play tennis betting and gauge the players’ demeanour, form, and any gripes they may have🧸 with opponents, the officials, or even the crowd. With regular breaks every two games — apart from after the first game, bettors have the opportunity to regularly check on the latest odds.
Best Operators for Livestreaming in Italy: Eurobet, Marathonbet, and Snai
How To Bet Online in Italy
Betting online with Italian bookies is similar to placing a wager in the UK. The process is straightforward, and involves selecting your preferred operator, creating an account, depositing funds, placing your bet, and꧃ withdrawing your winnings.
It is advisable to initially have a flutter on a sport where you have some knowledge and interest in. Stick with simple and comprehensible markets if you are new to the world of online betting. When you fancy placing a wager, explore ways to bet on your favoured sports and identify any online sportsbooks in Italy that suit your needs and inter꧂ests.
Always do your research when you consider signing up for a bookie. Look out for competitive odds and your preferred sports markets, as well as live betting features such as cash-out, in-play, and livestreaming.
Follow our expert step-by-step guide below on how to bet on Italian online betting web🐼sites:
When picking a bookmaker in Italy, compare the sports covered (events, games, and tournaments), the 𒅌deposit/withdrawal conditions, whether there is a welcome bonus, and if thಌere is an alternative currency (the euro will be automatically offered).
Create your sports betting account by filling in the reg𒐪istration form, and claim any welcome bonus available if you want it.
The operator will email ♕you the link to access your account, which you 𓃲will need to verify.
Pick a payment method in the cashier sec🌟tion and then make 🐎the minimum deposit required.
Scroll through the sports section to find wౠhat you wan𒉰t to place a stake on.
Choose your pre🦂ferred market, research the sports events and available odds.
Select the competition, event or match t🍒h🌌at you wish to place a stake on.
Place your bet(s) by adding your selection to the 🎶betting slip.
Enter your stake and then check everything b𒊎efore submitting your bet slip.
Best Betting Promotions in Italy
Many sports betting operators offer enticing welcome bonuses, which comprise bet credits, deposit bonuses, enhanced odds promotions, and free betsꦦ. The most generous welcome bonuses ♋in Italy are constantly available from bwin and Snai.
The popularity of Serie A will attract relentless betting on the hugely respected top football league in the country. Bookies will offer an array of special Serie A promotions, both pre-sea🧸son and during the 2024/25 campaign, which will include some feature deals based around past and/or𝓡 present players.
Typical Italian football promotions are expected to include boosted odds, free bets, matched bets, and risk-free bets, on top of boosted first-time deposit bonus funds. If you fancy spreading your bets around the vast selection of football matches and competitions, consider choosing a bookmaker offering ACCA insurance.
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bet365 BonusSports: Bet £10 & Get £30 in Free BetsNO CODE COPIEDCLAIM BONUSVISIT BOOKIESEE OFFER18+ Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Full T&Cs apply. Bet Responsibly. #ad ꧋
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Betway BonusFree Bet Club: £10 in Free Bets Every WeekNO CODE COPIEDCLAIM BONUSVISIT BOOKIESEE OFFER18+ Opt in required. Single Line Multiples including 3+ selections. Min. overall odds: 2/1.£25+ of real money bets must be settled between Saturday 00:00 GMT and the following Friday 23:59 GMT. Full T&Cs apply. Bet Responsibly. #🧔ad 🐬
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DAZN Bet BonusGet a £5 Free Bet Every MonthNO CODE COPIEDCLAIM BONUSVISIT BOOKIESEE OFFER18+ New & existing DAZN Bet customers. Opt-In required. Active paid DAZN subscription required. £5 free bet for new customers credited after registration. Monthly £5 free bet credited after first log-in in a calendar month, one deposit of at least £5 in the last 60 days prior to login required. Free bets are valid for 7 days, min. odds of evens (2.0), stake not returned. One free bet credited per customer per month. UK only & excl. Northern Ireland. Full T&Cs apply. Bet Responsibly. #ad ♑
Other Country Betting Guides — Click Each Flag To Learn More
ThePuntersPage Final Say
Italy's thriving onlin🦩e sports betting market offers generous odds and an abundance of enticing promotions. And in 2024, with the market streamlined to 40 operators, expect e𝄹ven more standout offers!
Football bettors will be in their element with a vast selection of competitively priced markets, particularly in Serie A💦 — home to some of the best players and teams in Europe. There is also an excellent variety of other sports, from mainstream to niche, for those interested in placing a bet.
Italy Betting Resources
ꦛ If you would like more information about online betting in Italy, you can check out the below resources.
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1.
: Official Italian gambling regulatory body
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2.
: Report with data on ✃the Italian gambling i🍷ndustry
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3.
: Official site of Itꦇaly's primary football league
FAQs
Eurobet, Marathonbet, and Snai are among the best betting sites in Italy𒀰.
Yes, y🐽ou can bet online in Italy — it has been legal since legislation was implemented in 2006.
Both bwin and Eurobet offer an exceptionally good online sports betting app to🍰 use in Italy.
Debit and credit cards from Mastercard and Visa are among the most popular payment methods♉ for bettin🔯g in Italy.
There is no income tax to be paid on any winnings while betting in 🎶Italy.
You can place a wager with bet365 in Italy — the bookmaker is legal in various countr🔥ies including the UK🦹.